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Company blog, news, and other goodies from the staff and guest writers.

How to Crowd Source Investment Capital

Crowd funding investment capital
How to Crowd Source Investment Capital

Businesses today are raising capital in some incredible new ways. The movement to shift toward “crowdfunding” efforts is generating a broad conversation as consumers, investors, entrepreneurs, and lawmakers around the globe are considering the pros and cons of using the web to connect businesses and capital.

While Kickstarter is perhaps the most well known crowdfunding platform, there exist many (often specialized) platforms for raising capital online. This is a tremendous opportunity for start-ups and small businesses.

Read more: How to Crowd Source Investment Capital

3 tips to boost social media marketing

3 tips to boost social media marketing

3 Tips to Boost Social Media Marketing

Everyone is talking about how social media is the latest, greatest marketing platform. There are so many ways to reach people and to understand what they want and why, it almost seems like a no-brainer. However, many do not seem to believe that social media can work for them or have failed to generate the desired results. This could be due to strategy, tactics, or the emphasis of the campaign.

For professionals falling in the category of skeptics, or those simply stuck with how to take advantage of these platforms, keep the following ways to use social media to boost sales and drive profit margins in mind.

Read more: 3 tips to boost social media marketing

What's up with Utah tech?

This is interesting. In 2010 the most common job in Utah was a Truck Driver. Now, in 2014, its software developer... Hmm. What's going on in Utah??

This is interesting. In 2010 the most common job in Utah was a Truck Driver. Now, in 2014, its software developer... Hmm. What's up with Utah tech??

Utah Tech Boom

Image source:


5 Secrets of a Good SEO Writer

5 Secrets to GOOD SEO writer

5 Secrets of a Good SEO Writer

SEO writers are experts at optimizing text content online in such a manner that that specific page is highly likely to turn up in first search results. SEO is a very common concept but not everyone can master it as it requires a strategic mind and techniques to be implemented. SEO writers are a big part of SEO services and SEO firms and they are specialized in their field of work. Here are 5 secrets that make SEO writers so good at their work:

Read more: 5 Secrets of a Good SEO Writer

How Big Data and Social Media Are Intertwined

Big data and social media
How Big Data and Social Media Are Intertwined

On the show Mad Men, the cast of characters working at a fictional advertising firm in New York City in the 1960s frequently agonize over their “audience.” Who are the customers their client wants to reach, and what do they really want?

In 2015, this almost seems like a quaint problem, as consumers are volunteering in droves to publish personal information online in social media profiles. However, many businesses struggle to find the answers to those same questions the Mad Men were asking half a century ago.

Major firms, such as Goldman Sachs, are taking big bets on the power of social media to generate data that will drive business decisions. No longer are suited men in smoky board rooms making “gut” decisions; it is “decision engineers” with billions of data points running complex analysis that drive business in the contemporary market.

Read more: How Big Data and Social Media Are Intertwined

What Democrats Learned From Their Social Media Strategy in 2014

Democrat social media lessons from 2014
What Democrats Learned From Their Social Media Strategy in 2014

The State of the Union Address marked the beginning of what is likely to be a very busy year in politics. Republicans and Democrats are raising money and building campaign infrastructure to gear up for the 2016 elections.

The Democratic Party’s social media presence is well known as an effective fundraising and political tool. While they may have failed to generate turn out in the recent mid-term elections, social media helped candidates to raise record-breaking amounts of campaign finance money.

Ever since the 2008 Obama Presidential Campaign, Democrats have fine-tuned what has become a nearly unbeatable fundraising machine. How they have done it and what can be learned from their methods is quite interesting.

Read more: What Democrats Learned From Their Social Media Strategy in 2014

Count down to a slower internet

Countdown to a slower internet - Fight for net neutrality now!

The fight for net neutrality is on again. To help illustrate what is at stake, the folks at have set up which has a variety of protest widgets and a wealth of related resources to help YOU PROTEST the potentail slowdown of the internet that Comcast and other cable companies are fighting for. (How will they slow down the net? They want to start charging websites for faster service and delivery times. In short, big companies will be forced to pay more to be seen at faster speeds. The added cost will of course be passed on to consumers. And, smaller companies and organizations will simple be put in the slow lane if they can't afford to be in the fast lane. That too will hurt as small business is what drives America. So, to join the protest and raise awareness of the pending vote on Feb 26th, just add one of these countdown widgets to your site, share it, and visit for more details.

Widget code:

<div><script src="//"></script></div>

Read more: Count down to a slower internet

MOZ Domain Authority and NEW Extensions

MOZ Domain Authority and NEW Extensions - Wait for it..

MOZ domain authority and new domain extensions 2015

Some months ago we bought some new domains with the new extensions like .company, .today, etc. Though both domains are ranking well in the SERPS for their respective keywords, we've noticed that the Moz Domain Authority has held steady at 1, which every new site gets.

Patience, we thought. Patience. Well, finally we asked MOZ directly if they have issues and the new domain extensions, and what do you know?

YES, MOZ is having problems with setting domain authority for new domain extensions with Mozscape API connected products like the Firefox browser plugin. Here is what they said specifically on the FB conversation we had..

"You are correct. Unfortunately, we're still working on upgrades to our tools in order to better serve the new domain extensions. Right now, they are not working. We expect this work to be done within the first half of 2015...Specfically this affects our Mozscape API, which is used for DA, PA, and our OSE tool. Moz Analytics and our other tools are just fine with the new extensions."

So, there you have it. If you have a domain with a NEW extension such .gallery, .company, .today, etc, your domain authority will not change from 1 until some time in the first half of this year.

Does that mean you should not continue working on building great content and your in-bound marketing efforts? Of course not. It just means we have to wait little longer until the new domain extensions have been incorporated into MOZ. When they are, your sites DA and PA should increase dramatically if you've been practicing good content and in-bound marketing strategies.

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